The Pheromone Museum explores the past, present and future of the charismatic scent carried by all humans. The museum comprises of a series of interactive experiences curated around the role of pheromones in humans. Hosted in various locations in any neighbourhood (bars, clubs, etc.), this museum creates an informal and jovial environment and facilitates an unconventional way of meeting new people and making more meaningful connections.
Project mentors: Jason Gottlieb and Antonio Alcala
Protest sign to be used at the 'Free the Pheromones' protest march.
Protest sign to be used at the 'Free the Pheromones' protest march.
Pheromone of the Year:
This is an annual competition where thousands of pheromones fight to win the prestigious title. Beware this is not for the faint-nosed. The participants submit their pheromones which are then put on a public poll in the museum. The visitors smell the pheromones and cast their votes. At the end of a round, the strongest pheromones move forward to the next round. The pheromone which stands at the end of competition cycle is crowned the ‘Pheromone of the Year’. As a tribute, their pheromone is made into a perfume and body lotion and made available for sale at the museum gift shop.
