India was gearing up for the 2019 Lok Sabha elections. As a part of the Tamil Nadu Election Commission's social media team, my role was to create content for the digital audience, thereby urging people to vote without fail. Adding to it, content was also created surrounding various features that the Election Commission had in place for the voters.
To resonate with the young voters, we created content on topics that were widely discussed during that time. From the IPL to the release of Game Of Thrones' final season, our team leveraged almost every relevant topic.
