Rec Sports Advertising Campaign

The Recreational Sports Department at TAMU-CC provides facilities, equipment, and opportunities to participate in a variety of activities designed to promote wellness, community, and a healthy lifestyle among students and staff. 

With this campaign, we wanted to spread awareness of all the services available and encourage students to take advantage of them! The designs were thought with a youthful and fun style in mind and followed TAMU-CC's brand guidelines, while also implementing original elements. 
Poster Design
Additionally to posters, we also created hanging banners and other print collateral to be used in the facilities. 
Social Media & Website Commercial
During this project, I acted as creative director and was able to show an array of skills that went from leadership to more technical ones like design, copywriting, and video shooting and editing; I even learned some new ones like audio recording and editing. 
Directing: Marcela Vasquez; Footage: Crystal Garcia, Marcela Vasquez; Video editing: Crystal Garcia, Marcela Vasquez; Script: Mariana Cady; Voice: Alyssa Moncrief & Marcus K. 
One of our goals was to motivate people to explore new ways to stay healthy and approach wellness from a more holistic perspective by implementing physical activity designed for all levels of experience and preferences, along with accessible nutritional education, or even community building activities through sports and outdoors experiences beyond our facilities!
Informational Brochure
We printed brochures, flyers, tablecloths, and various presentation materials to be used during informational events!
Rec Sports
Published:

Owner

Rec Sports

Integrated Advertising Campaign, Video Production & Print Collateral

Published: