print

          outdoor

          non-traditional

 

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          art direction

          copywriting

The strategy was to increase brand awareness by positioning product as easily available, accessible and recognizable throughout daily activities of the consumer. Portray to consumers that an easy boost of energy is only a sip away in addition to choice of beverage without loss of time or more energy.

Big Idea: Top it off with SToK

Whether it be coffee, the morning paper, daily coffee consumption and related purchases, commutes, alternative sources of energy, social events, etc.

Tagline: Rip. Flip. Sip. Repeat.

Print offers peel away decal that can be placed on container. Decal is heat-sensitive and reacts to container visually conveying the idea that SToK coffee shots energize your beverage.