Virginia Opera "Fake News Real Opera" Amidst the madness of 2018, the Opera seemed about as relevant as...well, the Opera. But in the age of fake news, is anything what it seems? To drive ticket sales for Virginia Opera's production of Don Giovanni, we used provocative headlines that at first glance seemed to promise a new lurid political story—but turned out to be events taken straight from the libretto of Mozart's opera. The two week campaign used small targeted digital buys and locally printed posters—and resulted in the highest single ticket sales in Virginia Opera history. Not to mention a much younger audience than usual. The real Truth About the Don is that brilliant theater is always relevant...even 250 years later.
