Toma Bloody Mary
PROJECT: RE-BRAND, PACKAGING DESIGN
With a set of brand new flavors soon to hit markets in New York City and parts of California, Toma Bloody Mary needed a redesign for their brand's bottle label and an identity for their new flavors. The brand sought out Luis Minaya to uniform the bottles into a cohesive set by giving each one a specific color that would identify their flavor. Photography would later be taken with the initiative of embracing the bottles urban and modern design.
JANUARY 2019
PACKAGING DESIGN
Apparel Design | Logotype
"Wake and Drink" is a slogan Toma uses to describe the morning tradition of having a bloody mary drink. Due to its light mix of alcohol and its foundation of being a hangover drink, Toma Bloody Mary sought the help of Luis Minaya to create a logotype that would convey this message to its responsible consumers.
