In paddlesports, the paddle is the universal tool and therefore a beacon of the sport.
The paddle is the tool, the verb and the lifestyle.
The paddle is the tool, the verb and the lifestyle.
We designed the logo to resonate with all paddlers and be a symbol they would be proud to bear.
Project Credits
Creative Direction: Jon Allison
Strategy: Kathleen Vollebregt & Jon Allison
Design: Jon Allison
Copywriting: Charles Blackwell
Strategy: Kathleen Vollebregt & Jon Allison
Design: Jon Allison
Copywriting: Charles Blackwell
