SERVICES
Internal & Digital Marketing, Concept Creation, Script Writing, Brand Strategy
THE PROJECT
Position a conglomerate giant, its multi-faceted businesses and its strong company values for the new age through a fresh lens, but never lose sight of its tradition and origins.
THE STRATEGY
With over seven decades of experience in the market ICI faced the monumental task of reminding its audience, both experienced and new, of its positive impact and values to the local and global population. We decided the best way to do this was to focus on its brand promise - Cultivating Growth. From this we crafted the film’s title Growth is Fundamental to Life, which was also the theme of its marketing launch campaign.
Project Team: Shoot At Sight Production | Hafsa Zubair | Anam Haleem
Final Corporate Video
Teaser Campaign Corporate Video Trailer
Teaser Campaign Testimonial Video 1
Teaser Campaign Testimonial Video 2
Teaser Campaign Testimonial Video 3
Teaser Campaign Social Media Collateral
