This book has been created and designed to bring alive the journey of the American Blue Jean, the Levi’s 501, the most important garment in anybody's closet. The fundamental DNA of the brand has been that function always informs the evolving design. It is the only garment that survived from the 19th century to the 21st century, almost unchanged and yet has also changed the world.
The style of the book has been intentionally maintained in the form of a tailors book, which is easy to read and is likely to leave a lasting residual impression on the reader. It is a good repository of its archival details in the form of illustrations. It brings out the essence of minor changes leading to the different forms of the 501.
You gotta walk in a pair of Levi’s to experience its journey.
It's difficult to find a garment as widely embraced, worn and loved over the world as jeans. The classic symbol of the American West is now a staple in all our wardrobes. From farmers to fashion icons, from cowboys to supermodels, from miners to Marlyn Monroe the significance of the 501 has been defined by the people who wore them.
The jeans evolved from a practical solution to protect the labouring limbs of workers to a style suiting every demographic. With every step on the way, be it the addition of the belt loops, the red tab, zippers or the removal of the rivets, the design of this piece of clothing was always following function.
This versatility, the ability to become all things to all people, is the secret to jeans' survival as a clothing staple. It's not just a three-dimensional material, it's four-dimensional because it changes with time as well. The eternal appeal of jeans is just that they reflect us and they reflect the lives that we've had in them. Every kind of person has not only worked in but also lived their lives in these functional pieces.
The next time you see someone wearing a pair of Levi’s jeans, remember that these pants are a direct descendant of that first pair made back in 1873.
View the digital version of the book on the link below:
