I’ve recently had the honor of being in charge of the 2019 Bucharest Pride Identity and I must say it was a blast! The challenge for this particular project was what all over the world, you have the rainbow symbol by default and it is quite hard to move away from it. On the other side, the general public isn’t so happy with it ( in terms of esthetics ), so I tried to evoke it, without actually showing it, maintain the identity and mission of this great activist event.