CHICHA Tea Cake 柒茶

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Packaging Design

The journey of discovering your ideal tea can be challenging, so allow me to introduce you to CHICHA Tea Cake (柒茶). This product comes in a pack of seven delightful teas, each tea is paired with a Peking Opera mask that exhibits similar traits. This is an excellent way to sample various teas while gaining insights into Chinese culture.

First of all, it's important to note that tea cakes are not the same as the baked goods that are typically served with tea or any other beverage. In ancient China, tea cakes were the most commonly produced and used form of tea. This type of compressed tea was molded into a cake shape to preserve its special aromas and flavors.

Each CHIACHA tea tube includes seven tea cakes, which hold good luck significance in traditional Chinese culture. The convenient size of these compressed tea cakes was advantageous for transportation, as it was difficult to carry loose tea leaves in the past.

There are two distinct variations of the tea tube: one is tidy, and the other is vibrant. Both are innovative and diverge from traditional packaging. CHICHA Tea Cake targets the younger generation and intends to break into the international market by incorporating both Western and Chinese styles.

Users are able to rotate the tube to view all seven identical Peking Opera characters and information about the corresponding tea, mimicking the art of face changing in Peking Opera. Furthermore, each character has been carefully chosen and designed to symbolize the flavors of the top seven teas in China.

For the individual tea cakes, CHICHA has innovated a flower-shaped packaging instead of the conventional wrapping method. This design simulates the visual of the tea touching the water and blooming.