VIP Clubhouse & Convention Center
Project Type: Leisure & Entertainment Space
Location: Guangzhou, China
Completion: May 2019
Designer: Keikoku Takei, Arata Saito, Raymond Siu
Completion: May 2019
Designer: Keikoku Takei, Arata Saito, Raymond Siu
Scope of Services: Concept design, Schematic Design, Construction document for the VIP Clubhouse & Convention Center
Awards: International Property Awards 2020-2021
As a new landmark in Guangzhou China, K11 aim to build a connection of Guangdong culture. A revolutionary museum retail concept and a hybrid model of art and commerce founded by Mr Adrian Cheng in 2008, K11 is the world's first original brand pioneer the blend of three essential elements of Art, People, Nature. Gold is the main color palette of K11 Art Mall as well as the predominant color of its logo. We executed the new design for one of their clubhouse located at level 7 and level 8.Design concept for two levels are consistence to capture the circle of life, imagine the space is a mother of tree and different kinds of the ecology are built on the top of tree such as birds. Upper level is described as the tree peak and bottom level is described as ecology of bird nest stay inside as a part of tree. Under this concept to understand, respect, coexist, control and to eventually succumb the relationship of life and nature. The concept intention also to match with the Art Mall's concept on the other side which is also belongs to K11.
