Agata Cutuli's profile

Graphic Social Design


Graphic Social Design
Master Degree thesis



First part
Research on the theme of contemporary graphic design and the way in wich it approaches new media. Starting from the history of graphic design, I talked about new media, social network and, therefore, the world in wich graphic design interfaces with these, today.



Second part
To better investigate the relationship between graphic design and social networks, a research was carried out on Instagram concerning graphic designers with greater visibility and popularity.
Subsequently, nine of them were interviewed, coming from all over the world, with the aim of understanding if indeed that high number of followers and fans has relevance or not in their “real” work. We have seen how social networks, and especially Instagram, exponentially increasing the visibility of their graphic work, lead to a popularity that is poured into everyday life and not only on the web.


Graphic Social Design
Published: