Aromat 'Let's Shake' Storyboard
The tvc has a comedic slant where people are lining up to order a popular
black South African dish called a Kota, with Aromat as the special ingredient.
Everyone lining up pronounces their order in the colloquially accepted manner,
except for the our main protagonist. He pronounces the dish as 'Quarter' as if he has 'put on airs'.
Everyone around gasps in shock, as we crash zoom into reaction shots between all involved.
The vendor tries to correct him in his pronunciation to no avail.
Then in comes the fourth-wall breaking celebrity lead (Somizi Mhlongo)
to bring levity as well as showcase the product.
