SYSTEM Paris Fashion Week Invitation

  • SYSTEM Paris Fashion Week

    Print, Digital, Graphic
    Client – The Handsome

    • Brand – Modern, Chic fashion
    • Target – 20s, 30s young customers
    • Market – Department store, Retail shops

    Design Task
    - Easy production for the limited time
    - Contain the theme – 70s freedom, pop art
    - Instagram image – create graphic without having image resource

    Design Solution
    - Used spray, ink drop texture inspired by pop art in 1970s
    - Picked color palette based on their spring collection outfit
    - Reversed color for mobile image to be more notable