A campaign focusing on the undesirable and not widely known symptoms of anorexia nervosa. Anorexic women may be in denial and this symptoms will capture their attention and to reflect if these effects are worth taking the risk of not eating. It targets women from 17-25 and the client is Singapore General Hospital(SGH) and Support for eating disorders singapore (SEDS). The visual treatment is in the form of photography and  dark and sensual colour treatment is used.





 

Growth of fine hair all over the body and face are symptoms of Anorexia Nervosa

Dry, yellowish skin and brittle nails are symptoms of Anorexia Nervosa

Tooth decay and gum damage are one of symptoms of Anorexia Nervosa

A direct mailer designed to look like a make-up kit, in which when the receiver opens it, it will reveal a pop-up in front of a mirror. It brings attention to one of the effects of anorexia nervosa, which is rotten teeth. It then calls for the viewer to check immediately if she has this symptom, so it can be treated as soon as possible.