Geared toward professionals interested in both the aesthetic beauty and environmental effects of their surroundings, Üblich is a highly recyclable and well-designed addition to both the workplace and the home. My branding of the chair focuses on its unique, understated beauty that gives it the versatility to become ubiquitous throughout the world. The naming of the chair reflects this: Üblich is the German word for "common."
Display consists of 70 screen printed A4-size posters, designed as individual take-away items
To see the promotional booklet, click here.
