This was a project which needed to be directly linked to our Proffesional Context assessment.

Title: How do different magazine advertisements represent multiple forms of mascilinities.

At the time of the assessment I had taken a great interest in fitness and had just signed up to the gym. I was surrounded by various body types, all striving for different goals. Naturally I decided to follow the body image theme.

I used well kown animals and manipulated their famous features to show how you shouldnt strive for an extreme body image. The poster cmpaign was targeted towards 16-25 year olds where they can be easily influenced by the media. The work would be promoted in densly populated areas like city centres and public transport.

Influences: Richard Litter - Scarfolk Council