Recent high school graduate and varsity athlete DuranKeony Torres is currently enrolled at Eastern Connecticut State University. Working toward a bachelor’s in sports management, DuranKeony Torres is interested in sports marketing. 

Sports marketing offers a diverse and lucrative career path for those who wish to work with professional, amateur, and collegiate-level sports teams. Some jobs in the sports marketing field include the following.

Athletic Directors - Athletic directors coordinate and lead sports programs at secondary schools and universities. In addition to hiring staff and working alongside coaches, athletic directors also manage the program’s budget and spearhead fundraising efforts. 

Advertising Sales Agents - Professional sports teams need skilled salespeople to sell the advertising space available on their digital and traditional media platforms. Sales agents may be responsible for bringing in new clients and closing deals.

Public Relations Managers - Since sports teams and athletes are public-facing figures, public relations managers ensure that the information disseminated about the team is relevant, accurate, and positive. These managers are also responsible for responding to media requests and raising the team’s public profile.