Cesar A Reyes's profile

Puzzle Pieces Marketing

PUZZLE PIECES MARKETING
Puzzle Pieces Marketing is a firm that specializes in non-profit and mission based businesses. I serve as Brand Strategist and Creative Director to produce marketing materials that help brands in their success. One of the first projects was to utilize the brand strategy process internally to create a visual sample and to set guidelines for the initial client assessment. By organizing a discovery session and by creating a stylescape, we created a new campaign to promote the firm in conjunction with it's 10 year anniversary.
Puzzle Pieces Marketing loves to include animals in their marketing and we wanted to keep the images fun. We made black and white images with pops of color that really help the firm's personality shine.
Although the black-and-white animals were used for the brand-refresh, we wanted something special for the firm's 10 year anniversary. The campaign for the celebration was based around hand drawn illustration of the staff. This was a perfect project for me to combine my love for illustration and comic art.
Wanting to break from the materials that are traditionally used, we decided to create a digital magazine for our subscribers to enjoy. We created a comic strip using illustrations to give a lighthearted look at the day-to-day workings of a marketing firm from the point of view of our four-legged interns Teenie & Zoey.
Puzzle Pieces Marketing
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Puzzle Pieces Marketing

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