Lewis Latham's profile

Fitness Recharge Brand Identity and Website Concept

Fitness Recharge is a friend of mine who began personal training with classes on the theme of 'charging.' That's how he explained it anyway! He wanted an abstract mark to symbolise your body recharging so I had an idea to use the charging symbol from your phone and use those typical warning light colours.
Below is a concept for the website too. We thought the duotones were a good fit in both incorporating brand colours with a heat sensor type look at the body parts working hard.
Fitness Recharge Brand Identity and Website Concept
Published:

Fitness Recharge Brand Identity and Website Concept

Published: