Levi's - America Restitched

Levi’s Denim –
Integrated Marketing Campaign

After doing some research we realized that the brand nowadays has started to drift away from their core values. With that in mind we decided to create a campaign that repositioned Levi’s in a more authentic setting. America Restitched is about highlighting American history and that Levi’s has been there through it all and will always be a staple of American culture.



Design: Drew Summers & Nicole Wallace
Lettering: Nicole Wallace
Photography: Ethan Benavidez
Stylist: Keely Stagg
Models: Lane Levitch, Miya Hsu, Amina Bleen
Levi's - America Restitched
Published: