Fuelling a partnership engaged in previous years, for 2019 LAB Terrace challenged once again our creativity. They asked us to reinvent their identity, this time exploring the imagery around the "bottom of the sea" topic.
We decided to absorb the breathtaking view that the Lab Terrace offers us, with the best sunset of Faro (Algarve, Portugal) over the serene Ria Formosa. We sought to translate the thrill of discovering a place of authentic natural beauty by appealing to a youthful graphic communication where the blue color naturally takes the center stage. The relationship between the graphic elements appeals to the dynamism of the Lab Terrace where the coral color also stands out. The perfect relationship between illustration and photography combines into a chromatic pallet that translates the motto "Seize the moment".
Diving into this environment channels the energy of sharing moments of joy.
Thank you