Pattern created by using the Gurumukhi alphabet "ਨ"
Pattern created by using the Gurumukhi alphabet "ਗ"
Pattern created by using the Gurumukhi alphabet "ੳ"
Pattern created by using the Gurumukhi alphabet "ਅ"
Pattern created by using the Gurumukhi alphabet "ਲ"
"Jee Aayan Nu" in Punjabi means "welcoming with open hearts".
The installation depicts the relation between Sikhs and 12 o'clock joke made on them since decades. The installation consists of a clock with numbers made from patterns that have been originated from alphabets of Gurumukhi. The story will be besides the clock, outlining the relation between Sikh and 12 o'clock; so that people who treat the 12 o'clock thing as a mockery against the Sikhs, unaware of the Sikhs' glorious victories, are acknowledged with the rich history and culture of the Sikhs as a community.
The brief Monotype was a brief given by D&AD to create a typography-led integrated graphic design campaign that uses type to celebrate a community of our choice and showcase what makes it unique and explores communities beyond the usual expectations. Such as online communities, those with shared interests, groups trying to bring about change or even communities brought together by circumstance.
Sikhism is a monotheistic religion that originated in the Punjab region in the northern part of the Indian subcontinent around the end of the 15th century. It is one of the youngest of the major world religions. As it was typography led brief, I worked with the sikhism script called ‘Gurumukhi’.
Patterns were designed using the alphabets of Gurumukhi. The colour scheme of these patterns is influenced by Phulkari, the traditional pattern and fabric from Punjab.
Sikhism is a monotheistic religion that originated in the Punjab region in the northern part of the Indian subcontinent around the end of the 15th century. It is one of the youngest of the major world religions. As it was typography led brief, I worked with the sikhism script called ‘Gurumukhi’.
Patterns were designed using the alphabets of Gurumukhi. The colour scheme of these patterns is influenced by Phulkari, the traditional pattern and fabric from Punjab.
