TOMTE is a fruity flavor cider brand based in Denmark. The name “Tomte” is taken from Danish folklore. The logo features the hat of Tomte, is a solitary, mischievous domestic sprite responsible for the protection and welfare of the farmstead and its buildings. 

The illustration of each can is based on the environment of the fairy tale. The animals such as horse, sheep, and cows are those that Tomte needs to take care of to get a bowl of congee from the farmer.