P.Purely珠宝饰品包装设计
英国小众品牌
主题：《纯粹 / 延续》
“纯粹”正如P.puerly创始人所传达的理念，女性的自信，个性，表达内心那个本真的自己。
设计理念：
1.P.puerly红色品牌色 红色天地盖内盒，采用亮光镜面效果材质，又如镜子般可以映射自己。
2.透明亚克力外盒 又如穿了一件透明外衣，把最纯粹的自己展示在众人面前，盒子上印着 品牌理念。
3.有趣的镜面效果 由于材质的特殊性，外盒的文字可以自然投影在红色内盒上，里外盒的 搭配，就像照镜子一般。
4.透明PVC手提袋 在传达“纯粹”设计理念的同时，具有时尚感和产品展示作用，PVC材质 具有很强的柔韧性和恢复性， 长时间拿在手上不会有不适感，寄送过程中 不用担心折痕受损而影响美观和功能性。
5.包装使用的延续性 在国内过度包装平凡的环境下，这是一种资源浪费。 在整个包装设计理念中，我最想表达和实现的 是赋予它二次生命，包装的 延用价值。透明亚克力盒子可做为饰品收纳盒或是植物水培器皿，PVC 手袋可以日常使 用，可折叠成手包，放日用品，墨镜，口红.......
P.PUERLY珠宝品牌成立于英国，现已在各大线下买手店和线上商城销售。
"Purely"as the main concept of P.Purely founder,which contains women's self-confidence,personality,expression of the inner self.Packing design point
1.P.Purely red brand color Red up and bottom cover box,using the light mirror effect material,which can mirror itself clearly.
2.Transparent acrylic box Wearing a transparent outerwear,showing the purest self in front of everyone with the brand concept printed on the box.
3.Interesting mirror effect Due to the particularity of the material,the box's text can be naturally projected on the red inner box.It is just like a mirror in general.
4.Transparent PVC bag Conveying the "pure"design concept,with a sense of fashion and product display.PVC material has a strong flexibility and restorative.No discomfort after holding it for a long time.No worries about the damages and affects of appearance and functions white delivering.
5.The continuity of packaging use in the case of excessive packaging in China,this is actually a waste of resources.In the whole packaging design concept,what I want to express most is to give the packaging a second life.Transparent acrylic box can be used as jewelry storage box or plant water conservancy containers, PVC handbags can be used in daily life,or it can be folded into handbags,or put daily necessities,sunglasses,lipstick etc.P.Purely jewelry brand was established in the UK,and is now on sale in offline and online shops.
