Mathematical Science Research Institute
National Math Festival 2019, Washington, DC
Property of Evergreen & Co, formerly Crabtree + Company
OVERVIEW: Working closely with MSRI and the Festival organization staff I had one of the most wonderful and surprising challenges. Through Zoom calls, Basecamp collaborations and brainstorming sessions I unwittingly became a brand ambassador for Math and created a campaign that promotes the limitless joy and power of discovery Math embodies. The 'AHA! Math Moment' transit campaign was embraced enthusiastically by leadership and helped to drive attendance to the Festival reaching parents with children, life-long learners and, millennials—whether they knew they loved Math (yet!) or not!
ROLE: Brand Strategy, Messaging, Theme Development, Tagline Creation, Copywriting, Copyediting, Creative Direction, Design, Image Research, Outdoor Media Advertising, Supporter Toolkit, Social Media Graphics, Program Architecture and Wayfinding, Project Management, Print Management
