OXY Acne Cream
Turning Away
Turning Away
Background
To promote their new maximum strength OXY acne cream, the client wanted to cut through the clutter in a retail environment filled with cold and clinical ingredients lists that consumers couldn't understand.
Strategy
We all know of certain social scenarios that require two people to come face to face in close proximity.
1) Exchanging wedding vows
2) Arm wrestling
2) Arm wrestling
3) Prison visits
4) Doctor consultations
4) Doctor consultations
But what happens when you are having a bad acne breakout in these scenarios?
Creative
We flipped these scenarios around and turned them into humorous in-store posters.
