Gramota.ru is a popular website providing dictionaries and Russian language rules, reference materials and online consultations. This web site is highly acclaimed and regarded as the most trusted source for grammar checking among Russian-speaking audiences.
The aim was to develop a new logo and identity for the existing web service.
New web interface and instagram account, white papers, stickers and posters for an urban environment, promotional merchandise were designed within the framework of literacy promotion campaign.
Typography underlies the branding concept. The key element is the character that is also the new emblem and part of the logo.
https://readymag.com/u16389667/1402905/
https://www.instagram.com/rpamota.py/morning
