RAD - Random Absorbed Dose of Fruits
Rad is all you ever dreamed: It's a sparkling tea, organic and unsweetened.
Surprisingly, it has the most unexpected combinations of fruits delivered in a can.
It's the fanciest in the market. An explosion of new flavors you can't forget.
Bold and eccentric color combos are mixed with a seventies vibe to give a surreal mood.
Having fun with retro slang terms to bring a more sassy and daring brand tone.
Want some?
Once you go Rad, you never go back.
![motion animation brand tea sparkling fancy 70's Retro modern product](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9e2a9e85616937.5d8134546533e.jpg)
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Thanks!
Credits:
Creative Direction: Milton Gonzalez & Valeria Moreiro
Executive Production: Roberto Connolly
Executive Production: Roberto Connolly
Art Direction: Valeria Moreiro
Animation Direction: Milton Gonzalez
Design: Luján Borzi, Pia Alive, Florencia Tasso, Milton Gonzalez, Valeria Moreiro,
Animation & Compositing: Milton Gonzalez, Roberto Connolly
Typefaces used: Nimbus Sans, Jaune Grande.
Year: 2019