For the Last One Child
Branding for “One Child Campaign” to support domestic child protection from abuse, poverty, neglect, etc. till every child grows up to an independent adult.
action seoul is in charge of naming, logo design, and illustration for the campaign of Save the Children, an international relief and development NGO.
The campaign title “One Child” represents ‘a child, left alone’ in a desperate, crisis situation, while also meaning ‘every child’ whom we must protect. action seoul has created a character of ‘the last one child’ in crisis, and continues to deliver the concept with repeated wordings in design of the launching communication, clearly and impressively.
action seoul is in charge of naming, logo design, and illustration for the campaign of Save the Children, an international relief and development NGO.
The campaign title “One Child” represents ‘a child, left alone’ in a desperate, crisis situation, while also meaning ‘every child’ whom we must protect. action seoul has created a character of ‘the last one child’ in crisis, and continues to deliver the concept with repeated wordings in design of the launching communication, clearly and impressively.
For the Last One Child, One Child Campaign
Client : Save the Children
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action seoul
Creative Direction : Jangsub Lee
Art Direction & Design : Minah Hong
Lead Design : Deokwoo Kim
Design : Koojong Kang, Hyeongyeong Kim
Illustration : Deokwoo Kim
ⓒ action seoul
