A MiABLE savings account allows people with disabilities to save money to pay for expenses related to living with a disability - without fear of losing government benefits. MiABLE's somewhat complex financial identity required an approach that was simple, direct, understandable and most importantly, empowering - especially to those who would benefit the most.

Almost immediately, the campaign had a big impact:

- 332% increase in average number of accounts opened per month.
- Two of the best months on record for new accounts opened.
- 140% increase in average monthly deposits.