At the Cologne fashion event "le bloc" VUCX launched an online campaign to activate new design-oriented target groups for the brand. The core of the campaign was a stand with an Auping bed as scenery and various give-aways, which should encourage visitors to participate in a raffle. To take part, a photo with the hashtag #powernapper had to be posted on social media channels.

Extending Auping’s impact in traditional media to the digital realm via social media and online marketing activities, VUCX was responsible for the content and design of Auping’s social media channels from 2014-2018. Targeted media planning, e-mail marketing and digital advertising enabled us to utilise synergy effects between all channels and create an authentic brand experience for the client’s target group.