For my senior project at UW-Milwaukee several other students and myself teamed up with Big Brothers Big Sisters of Metro Milwaukee to help create design solutions to help them with their internal communication and external presence and recrutiing.
I worked in the external group. We worked together to collect research and critique eachother to create three different campaigns. Here is mine.
The concept behind this campaign is pretty-straight forward. The idea is to change people's perspective on what being a big brother is about by creating a sense of escapism.
The placement of the ad was selected for two reasons. One, advertising that plays off it's surrounding is much more affective than traditional placements. Two, it makes the viewer look up and couple with the images creates a sense of wonder and intrigue to create a nostalgic feeling of being a kid.
All photography and design was done by me. Except that man dunking in the basketball ad.
