Love what you print was a little creative campaign to promote ourselves amongst the blogging community around the Valentines day period. Having this theme in mind lent it self well to its first concepts however we didn't want to fall into the cliche of having hearts and kisses all over the design.
Keeping to the greeting card approach we had to decide on the message of the card, and how we would contain the gift card. The message, after a coffee induced brain storming session we came up with by accident, I can't remember the exact moment we fell in love with the message (excuse the poor joke) but it just.. worked.
I happened to be working on this with a very talented fine artist turned designer, and in keeping with the valentine theme, we tried out various covers using hand rendered typography. A couple of A4's later and the front cover was finalised.
Love what you print. Print what you love.
