I felt the need to bring the boy avatar to the same manga style of the girl version. Sadly, my proposal was not accepted based on data gathered in focus groups.
At the beggining of the project I also had my own proposals for the character design but it seems it was not what they were looking for. So I kept iterating.
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For almost a year I was very proud to manage and produce a Mobile Fashion Avatar project. We received the base design from the Madrid office and Read More