The Brief:
Design a magazine and a poster that promotes ethics within graphic design.
The Solution:
The name of the magazine was 'Adjust'. This stands for adjusting your own ethics and morals, as well as highlighting the word just, which refers to questions morality and ethics. The logo is done by turning the j in the word adjust into a question mark.
The front cover of the magazine shows the word ethics being cut through by a pair of scissors that are shaped like a dollar sign, this signifies people choosing money over ethics.
The poster is promoting the magazine, and in keeping with the theme of changing perspectives the poster itself can be viewed from 2 different angles.
One of the statements made in the article talks about dog biscuits and cigarettes. By using this funny image of a dog smoking it attracts people to look further into the article.
This image represents the breaking of a designers values.
This article is all about looking into the past and finding trends that can affect the future. This image of a photo being put back into the place it was taken is perfectly suitable for this article.
