As part of the nationwide Pacifica Radio Network, KPFT is a community-driven radio station that serves the Greater Houston area of nearly six million people. Marking 50 years of broadcasting, KPFT reaches almost 150,000 listeners every week and brings to the airwaves an eclectic schedule of music, news, languages and information programming.
Main LOGOMARK
The main Logomark combines the KPFT call letters with the radio frequency numbers 90.1. The design creates an engaging contrast between the classic retro design of the call letters and the more modern color numbers. This combination is meant to invoke a sense of history combined with a vibrant future.
Brand Colors
