Optify is a Free Wi-Fi service provider. It is giving it services all over the Pakistan including the major cities Karachi, Lahore and Islamabad. It provides the service in various malls, airports, restaurants and public places. I have revamped the brand personality and identity of the brand including the revamped logo.
Logo Revamp Details:
I have transformed the old logo to more youth like visual identity as we changed the brand persona to target the youth. As the old logo did not have much of a personality to it. I have changed the colors to Neon, to make it look edgy and lively. The problem with the old logo was that the letter "O" was not readable from far and was not syncing with the other letters, so I changed the font and just kept the Wi-Fi icon, but reversed its colors. The new logo is attached first and then there is the old logo below it.
