Night of Culture is a nocturnal festival in Vilnius organized by Vilnius City Municipality as a gift to the capital, its residents and guests. Spawning into streets, squares, museums and theatres, it has become a regular feature of the city where local and international contemporary artists showcase their work.
In 2019, for the 13th festival, in order to engage audience into embracing culture it was decided to use ‘the culture‘ itself as the creative idea - thus, classic paintings came to life to draw attention to the festival and encourage visiting it.
Event posters contain poetic phrases entwined with CTAs put under the main slogan ‘Everyone Needs Culture’.
Cover me with some culture - I'am, ahem, a little bit naked:
"The night when culture takes place, the oily hand will release the pitchfork":
"Can’t stay as only a portrait - I‘m going where the culture is headed":
"When the entire city will be shaken by culture, only a horseshoe will lay still in the frame":
