FRISO GOLD ∙ YOUNG EXPLORER
PROJECT BACKGROUND | This project was done for Friso, a subsidiary diary brand under the Friesland Campina cooperative. Friso Gold is a nutritional milk drink for children up to three years of age; with this particular variant designed for the Vietnamese market as a food supplement. The task was to create a front-of-pack visual for the new Friso Gold packaging.
BRIEF IN BRIEF | The new front-of-pack visual was designed to be an extension to the existing Friso illustration. Aside from being stylistically consistent with the current Friso illustrations, the new visual should convey the concept of healthy lifestyle, good bodily immune system and strength.
