All CG furry characters in matte painting free environments make sure the scenes performance drops when activating full LOD. But it also makes sure the wows rise when the first renders drop out of the farm.

Going from storyboard to finished shot:

And please, keep your garden tight and orderly.

From the first polygon to the very last comb stroke in fur - make sure those animals match the real stuffed ones! (And make them look cute as can be)

Trees, bushes, plants, housing for cats and dogs - all custom sculpted to give our little friends a cozy village to live in.

Creating "the full package" always means doing a lot of derivatives from the main TVC spot. There's animation versions which have product parts in the end ("only this week: Coke, 8% cheaper!"). And there's a lot of prints one has to do. Here's the key poster for the campaign:

Client: Penny
Agency: Serviceplan CP3
FFF: Neverest

Production: Aixsponza

Creative Director: Tobias Müller
Animation Director: Leo Akinbiyi
Art Direction Print: Elisabeth Schlichtner

Producer: Julian Fischer

Animation Artists: Chris Unterberg, Manuel Weiss, Can Erduman, Alexander Bootz, Raphaela Klein, Sebastian Pfeiffer
Rigging: Holger Biebrach
Modelling: Felix Wolf, Lars Korb, Fabian Rosenkranz, Nick Zieroff
3D Artist: Christian Scheck, Leo Akinbiyi, Jens Kindler
Photography: Oliver Maier
SFX: Andreas Walther