Wearable Tech
Member Comanpy: Media Monks
Member Website: www.mediamonks.com
Client: Ballantines
Member Website: www.mediamonks.com
Client: Ballantines
tshirtOS is part of Ballantines’ “Leave an Impression” campaign and is the world’s first wearable, sharable, programmable t-shirt. The goal of the project was to bring that overarching concept to life and to empower personal expression in a way that would capture people’s attention, allowing the message to spread via earned media channels.
THE RESULTS
The online attention has translated to traditional media coverage, with tshirtOS appearing on a variety of TV programs and in magazines around the world. Most importantly, it has created a new and powerful form or personal expression, tied in a very compelling way to the Ballantines brand story.
This Showcase was orignally featured on the SoDA Report (Vol.1 2013). Click here to download the full report or visit SoDA's website. http://sodaspeaks.com
