About Indulge
Indulge, the club membership gets them to get basic knowledge about wines, beers, spirits, mixology, and food. We will be hosting exclusive high-end tastings, dinners, and other events. Some of these sessions will be hosted by visiting chefs, winemakers, brewers, distillers, cocktail gurus, tea and coffee brands, and the likes. The target audience is basically corporates, business people, expats in India (Delhi first, then Mumbai).
Ideation
Concept Note
The brand/company, indulge gives a feel of engagement and an essence of dive-in.
The word represents the mood of indulging while enjoying the mix of various tastes.
Therefore, taking in consideration of Gastronomy club which primarily indicates alcohols and food.
The logo is constructed by identifying elements of the company that needs to be highlighted by the visual symbol of it.
