Chews Brand Identity
MY ROLE
User research, branding
Graphic design
Product photography
Copywriting
User research, branding
Graphic design
Product photography
Copywriting
TOOLS USED
Adobe Photoshop
Adobe Illustrator
Adobe Lightroom
Chews is a start-up business that sells organic, eco friendly dog toys. I co-own this business and do the creatives.
Our toys are made of pure coconut fiber from the Philippines. They naturally scrub plaque off dogs’s teeth while giving them a fun time! Because it is made from coconut husk, it is non-toxic for dogs and the environment. It is biodegradable and coconut fiber is a good fertilizer. When the toy breaks, the fiber can be used on plants.
My challenge was to create a brand identity for chews and handle all the creatives for the company: product photos, graphic design, and copy writing.
