Coppertone Sunscreen
Package Design
Package Design
Package Design for Coppertone Sport Sunscreen, America’s leading brand for sun care. The focus on this project was to emphasize and reflect the company’s equity and value of the brand. The design reflects a modern, energetic, high performance look and feel and speaks to both a male and female audience. The SPF is easy to identify, and the colors correspond to the different levels of SPF. The new shape of the bottle is not only durable, but the handle makes it effortless for fitness enthusiasts to carry.
