Doublers | Fruit & Chocolate Candies Packaging
Entered for Paperboard Packaging Alliance student design challenge 2013
Collaboration among Mike Chiarella, Chris Heinlen, and Jessica Y. Wen
The packaging for Doublers Fruit and Chocolate Candy provides a significantly improved movie-theater experience in a subtle yet effective manner. The solution is simple, practical, and unobtrusive.
“Doublers”, simultaneously easy to understand and fun to say, promotes a sense of “double the flavor, double the fun”. This name, combined with the red and cyan, suggests a pairing of tastes, not simply one. The diamond shape that is displayed on the sides and back of the package as well as repeated on the inside is a graphical representation of the opened box, creating visual continuity between structure and branding.