DISNEY VACATION CLUB
Aulani Resort In-Room Brochure
Print Brochure
Assignment: To create an Aulani in-room piece to drive awareness of the Disney Vacation Club and encourage guests to take interest in becoming a Disney Vacation Club owner.
Creative Role: Concept | Art Direction
Project Overview: Disney Vacation Club is a timeshare program that attracts consumers with a high affinity for all things Disney. Located in Kapolei, Hawaii, Aulani is DVC's newest resort. The goal of this brochure was to show prospective DVC members that the magical experience with Disney never had to end. Mixed in with other Aulani resort brochures, we wanted to create a stand out piece that grabbed the attention of the entire family while driving awareness and interest in DVC membership. Using the Disney style of storytelling and illustration, we created a tale about mythical creatures called Menehune. Throughout the story, these Menehune discuss the land they live on called Aulani and describe their observances of the beings who coexist with them (DVC Members).
Cover
Cover, Inside Spread
Inside Spread
Inside Spread
Inside Spread
