Artisanal Chocolate Packaging_Nutter's Brittle
Nutter’s Brittle could be described as fun, young and quirky. This project consists of two artisanal chocolate packaging designs for the chosen brand. The brand values that I identified and chose to focus on are unapologetic, crazy and
imaginative. Their mission can be described as striving to create a unique unapologetically bonkers brittle unlike any other on the market and make everybody go nuts for it.
The concept “create your crazy” is created by focusing on the brand values that Nutter’s Brittle possesses and projects peoples’ inner craziness. Nutter’s Brittle took ordinary traditional brittle and transformed it into crazy bonkers brittle unique to only them. This idea of transforming from ordinary to crazy is the core of this concept.
