Twoshirt
Corporate Design
Children in Cambodia can only go to school with a school uniform.
Only very few families can afford to buy uniforms for their children.
This is why Paul Morgenthaler launched Twoshirt.
For each shirt purchased a child in Cambodia will receive a uniform.
For a sale of two shirts they will also get essential school supplies.
Our challenge was the developement of the brand design for this heart affair
whilst keeping an eye on the costs and the environment.
Solution
The motifs on the shirts are illustrations of some of the children who are supported by Twoshirt.
Lin, Phun and Ted are going to be the emotional ambassadors of the project.
The photographs are snapshots, taken by Paul himself.
We kept the authenticity without trying to make the customer feel guilty.
Instead the pictures should convey a real sense of hope and make the buyer feel
he is really helping the children.
The print materials will provide information about the children,
so that one can identity himself with the Protégés.
www.twoshirt.com
